Mineral makeup is the latest trend in makeup. If this is a bandwagon, Mineral Secrets hopes that everyone is joining us for good. Women and men deserve makeup that will protect and enhance their skin! We have been spreading the word for almost 20 years that finely ground minerals are a wonderful component to makeup providing amazing coverage, color, sun protection and lasting power. To put it simply, mineral makeup is good, synthetic makeup is bad for your skin. We do not think you should wear a lot of makeup, but we do want the makeup that you use to be good for your skin.